“Why in the world would I pay you a commission to help me sell my land?” This is a fair question for a landowner to ask. Let’s consider a few points, from a land agent’s perspective, on why an agent can be worth the money. I will grant that there are many savvy property owners that buy, sell, and trade land often. This type of owner loves to dicker and receives a thrill from each transaction. He may or may not need an agent’s help as he has done a dozen or more deals on his own. The majority of landowners sell their land once in a lifetime, and having an experienced adviser when navigating these murky waters can be quite helpful. Consider several key ways an agent earns their commission.